Lei Ye
Lei Ye
Design.
Portfolio 2026
Manifesto

DESIGN AS
CRAFT.

From mobile interfaces to architectural space — one designer thinking at every scale, with the same rigour and intent.

Featured Work↗︎

Rebuilding the Card Member Experience for action, not scrolling

Amazon · 2025 — Present
UX / UI Design↗︎

Product Design

Amazon · McKinsey
> 5 enterprise products
> 0→1 & scale

Brand Identity↗︎

Visual Systems

Identities that are distinctive from day one and flexible enough to grow with the company.

Recognition↗︎

0+

Awards, jury roles, exhibitions & press across design and architecture

Architecture↗︎

Archive

Structure, proportion, and sequence — a catalogue of spatial work across pavilions, residences, and public space.

Selected Work↗︎

Moving 50,000+ people to a new home in the cloud

McKinsey & Company · 2024 — 2025
About

Lei Ye

Multidisciplinary designer combining craft, systems thinking, and spatial intelligence across every medium.

Learn more →
Contact

Let's work together

hi@lei-ye.com
Philosophy

DESIGN
THAT
THINKS.

Great design isn't decoration. It's how a system behaves under pressure.

Skills
01

Product Design

UX / UI across enterprise, fintech, and 0→1 SaaS.

02

Design Systems

Tokens, components, and governance that scale.

03

Brand Identity

Visual systems — logo, palette, typography, voice.

04

Vibe Coding

Prototyping with AI-assisted React, Next, motion.

FigmaAdobe SuiteAfter EffectsFramerWebflowRhinoSplineBlenderLottieCursorClaudeNotionLinear
More about me →
Design System↗︎

MDS 2.0 — one system, 400+ teams